It Takes A Movement, Not A Brand.
Throughout World Animal Day, we will temporarily hand over our online space to the wider animal welfare movement, introducing our audience to charities, CICs, nonprofits, grassroots initiatives and individual advocates working for animals in different ways and in different parts of the world.
Animal welfare has become increasingly visible through social media, and powerful storytelling has helped bring animals and their needs to enormous new audiences. But much of the work also happens away from the biggest platforms, often without large audiences, dedicated content teams or the resources to document everything being done.
For World Animal Day, we want to shine a light on that wider movement.
Throughout 4 October, we will feature participating organisations and individuals on our X platform, linking directly to wherever they are most active. We will also temporarily give each participant their own window on the Dog Desk Animal Action website, linking visitors directly to their website or social media.
Everyone will be given the same space and prominence, regardless of the size of their organisation or their social media following.
The initiative is very much in keeping with the spirit of World Animal Day and its ability to bring people together across borders for animals
- Contact Name: Michelle Robertson
- Contact Number: 07594632026
- Contact Email: help@dogdeskanimalaction.com
- Location: United Kingdom
- Organised by: Dog Desk Animal Action