PLANNING YOUR CONTENT
When posting on social media, it’s always imported to think about your message, what you want to say, who you’re trying to reach, and how to say it in a way that lands. A little planning goes a long way. It helps you tailor your tone to your audience and make sure every piece of content is working towards your goal, whether that’s raising awareness, driving donations, or getting people involved with the cause.
ISSUES IN YOUR COUNTRY
Animal welfare issues don’t look the same everywhere, and a good part of planning is knowing what’s relevant to your audience. Animals are being exploited, neglected and mistreated in every country, so wherever you are, they will be ways you can help.
Download our graphic, available in multiple languages thanks to our team of voluntary translators, and pair it with your own social media description of the animal welfare issues where you live, and what can be done to improve the situation. Content in local context tends to resonate more, and it shows your audience the issue is right on their doorstep.
NEED MORE IDEAS?
Try myth-busting posts, quick facts about a different species or issue each week, or a short explainer series on your area of animal welfare. Countdown to October 4 with daily facts or run a photo challenge asking supporters to submit a photo of their pet. Making posts interactive are a great way to boost engagement, try asking quiz style questions or polls.
USING BUZZWORDS
Beyond #WorldAnimalDay, broaden your reach with hashtags like #Animals, #DogsOfInstagram, #CatsOfInstagram, #PetPhotography and #WildlifePhotography. The possibilities are endless!
FEELING INSPIRED?
Create your own posts, and don’t forget to tag us:
- Facebook: @WorldAnimalDayInternational
- Instagram: @worldanimalday
- LinkedIn: @world-animal-day
- TikTok: @worldanimaldayhq
